Exhibition and display,
Display and exhibition.
The harmonious intersection of creative skills and ideas.
From form to content
From content to form
Exhibitions, especially temporary exhibitions, are always unique because their displays are an intrinsic part of them.
Their lightings, their use of the architecture, both external and internal, their visual sceneries and sometimes, even their soundings, highlight their content, highlight their stories.
Individually and as a whole.
Many displays of exhibitions were captivating to me, they were a full part of the experience of the exhibition, they highlighted it.
The decor is strong enough to have an integral part of the exhibition and it is soft enough to highlight the works presented in the exhibition.
It is creativity at the service of creativity.
Many exhibition displays piqued my interest and are memorable to me.
I can also present in this post, a short photography exhibition presented a the department store La Samaritaine in Paris that I visited last year : ‘Erwin Blumenfeld, la mode est un jeu‘.
This exhibition presented iconic and less known works of the fashion photographer Erwin Blumenfeld.
It paid tribute to his contribution to fashion photography as he brought a new and disruptive approach of this discipline by including geometry and graphic visual effects in his photos, as well as deconstructed model poses notably.
The display of this exhibition showed his works in a very large format, the photos were hanging from the ceiling and they were translucent.
There was in a certain way a game between the photos and the display, we could see the various angles of the photos as we were taking the escalators from stair to stair.
The light was also a key component of this display as the pictures benefited from both the natural light coming from the ceiling and the light of the department store.
And of course, the exhibition was well included in its space in the department store, it gave a sense of freshness, of heights, of colorful creativity.
I also appreciated the flashback of the fashion of his time in this exhibition.
It was great!