In my last article, I wrote about innovation in the fashion industry and I evoked the different forms that it could take. I focused on The Fabricant, an agency that uses digital technology for the creation of fashion collections and unique phygital experiences in stores.
In this article, I will focus on another form of innovation and creativity in the fashion industry: the exploration of natural elements to replace chemicals and synthetic fabrics. For this, let me present you the Living Colour project.
Living Colour is an Amsterdam-based project centered on biodesign research for textile. Its goal is to experience the use of living bacteria that produce pigment to naturally dye clothes. This biodyeing method is “a biodegradable dye that requires little water and low dyeing temperatures, without the use of any toxic chemicals or textile treatments”.
Founded in 2016 by 2 designers, Laura Luchtman and Ilfa Siebenhaar, this initiative combines both design and science at the service of fashion sustainability.
This initiative combines both design and science at the service of fashion sustainability.
In 2020, Living Colour partnered with Puma for the project “Design to Fade”, “the very first bacterial dyed sportswear collection”, presented at the Milan Design Week 2020.