I love fashion, photography, style and storytelling because they are creative, bold, imaginative but also very grounded in reality.
They root their essence in real life to then, reinterpret it in their own ways, through their own lenses.
And I also do love fashion advertising, whether it is print or video, because it combines all the elements that I mentioned above.
I enjoy observing how fashion houses communicate and how they stick to their own voices, to their signature, both through their designs and their campaigns.
One of the latest fashion campaigns that caught my attention was Chloé’s latest Nomad stories for its fragrance Nomade.
This digital campaign available on Instagram and IGTV focused on diverse women and their paths, their friendships, their feelings. All explained throught the Chloé lens.
The colors, the format, the style of the videos are beautiful, vivid, natural. They emphasize a certain form of free spirit and dedication. And of course, the choice of the women for this campaign is interesting, and can be inspiring for many viewers.
This is definitely a nice campaign according to me.
For more about fashion advertising, visit my pinterest board dedicated to it.