As you probably know, I love photography as an art, but also how it can be used in advertising. I have indeed published several articles about some ad campaigns that caught my attention such as Valentino, Hermès or H&M.
Today, I will share with you the FW20 Zara campaign named ‘High Tension’.
This black and white campaign is artistically very interesting because its scenery and its overall atmosphere are at the same time futuristic and atemporal.
Its scenery and its overall atmosphere are at the same time futuristic and atemporal.
The models, their expressions and their outfits perfectly fit the outlook of this campaign, and the videos are quite original as well.