I love fashion editorial and ad photography.
I enjoy observing how a fashion ad campaign is designed, what it conveys, and what story it tells.
Nonetheless, most importantly, I love how the photographer interprets the campaign, how he embodies it, how he translates a concept, ideas, into beautiful yet impactful images.
And how he tells the story through his own eyes – while displaying the fashion pieces.
Fashion advertising is somehow the junction where several arts meet with business.
One campaign piqued my interest lately. This campaign is H&M Fall 2019 Conscious campaign staring models Adwoa Aboah, Ebonee Davis and Jill Kortleve.
I like the aesthetics of these ads, the mix between black and white close-up portraits with colorful full silhouettes. I love the outdoors in these images, and all in all, I like the mood of this campaign.
Not to mention that its message encourages us to be more conscious when it comes to fashion.
![H&M Conscious](https://www.shortpostslongthoughts.com/wp-content/uploads/2019/10/Screen-Shot-2019-10-21-at-11.07.10-PM-725x1024.png)
![H&M Conscious](https://www.shortpostslongthoughts.com/wp-content/uploads/2019/10/Screen-Shot-2019-10-21-at-11.21.50-PM-1024x675.png)
![H&M Conscious](https://www.shortpostslongthoughts.com/wp-content/uploads/2019/10/Screen-Shot-2019-10-21-at-11.22.00-PM-1024x700.png)
![H&M Conscious](https://www.shortpostslongthoughts.com/wp-content/uploads/2019/10/Screen-Shot-2019-10-21-at-11.22.24-PM-1024x723.png)
![H&M Conscious](https://www.shortpostslongthoughts.com/wp-content/uploads/2019/10/hm-conscious-fall-2019-campaign-01-793x1024.jpg)
For more about Fashion advertising, visit my Pinterest board about this.