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Hermès’ ad campaigns have always been very beautiful and creative. I have even written an article about some of them that really stood out in my opinion – and they are still captivating to me today. The brand’s campaigns are always very refined, dreamy, yet down to earth. They convey a certain sense of dream and
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I love many of Chloé’s advertising campaigns. I have even already written an article about one of them in my blog. These campaigns are always very feminine, delicate, poetic and dreamy. With a certain touch of vintage. They have their own signature, mood and universe. Not only are they beautiful images and videos displaying elegant and
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In my last article, I wrote about innovation in the fashion industry and I evoked the different forms that it could take. I focused on The Fabricant, an agency that uses digital technology for the creation of fashion collections and unique phygital experiences in stores. In this article, I will focus on another form of
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Innovation is a great form of creativity. It contributes to the evolution of an art, of an activity, of an industry. It has both an eye on the past, the present and the future. Innovation in fashion is very interesting because it focuses mainly on sustainability and digital. New fabrics are being created, new raw
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As you probably know, I love photography as an art, but also how it can be used in advertising. I have indeed published several articles about some ad campaigns that caught my attention such as Valentino, Hermès or H&M. Today, I will share with you the FW20 Zara campaign named ‘High Tension’. This black and
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As you probably know, I love editorial design, fashion magazines and photography. I was thus very pleased to visit the outstanding exhibition “Harper’s Bazaar. First in Fashion ” at the Musée des Arts Décoratifs in Paris two weeks ago. This exhibition was great because it tells the history of Harper’s Bazaar and how this magazine
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Yesterday I visited the exhibition “Otto Freundlich, The Revelation of Abstraction” at the Montmartre Museum, in Paris. This exhibition was gorgeous, whether it is on the scenery or how each creation was explained. It was a very intimate exhibition, and it conveyed the messages that this incredibly talented artist shared to the world throughout his
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Editorial design is a mix of several arts, disciplines, and creations. It combines writing dexterity, typography, image design, photography, colors and shapes. It embodies a word, a text, a thought. It is a message. I have loved magazine and newspaper’s editorial design for as early as I can remember. I love how words are shaped
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I enjoy highlighting fashion brands that are ethical, sustainable, and that have a real and strong story. Among these brands, let me present you Aliya Wanek. This female-founded and eponymous fashion brand based in California creates elegant and comfortable clothes that suit the lifestyles of contemporary women. Aliya Wanek, its founder, is a speech therapist
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The fashion industry has been, for several years now, progressively including eco-responsibility in its core values and DNA in order to be less harmful for the environment and for the planet. This decision is also due to the fact that more and more consumers want to live a more ecologic life, and the power of