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In my article Clean Fashion, I explained that some fashion brands like AG Jeans and Wrangler were actively working on new ways of manufacturing denim. The aim of these innovations is to reduce the environmental impact of the production of denim since this activity requires intensive use of chemicals, water and energy, and is thus,
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Creativity takes many forms. It is a way for each of us to express ourselves and to exteriorize our ideas, our thoughts; it is a visible poesy composed with our most intimate poems. One form of creativity that I particularly appreciate is interior design, because it is an artistic and visible print of our own
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A few years ago, I wrote an article about the opening of the Atelier des Lumières in Paris, an innovative and immersive art gallery that projects digital exhibitions of famous artists directly on its walls. The same concept will be declined in Bordeaux in Spring 2020, and this new digital art place will be called
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Several months ago, I wrote an article about the beauty of fashion illustration and how it was used in recent British Vogue covers. The January 2020 issue of Vogue Italia paid a strong and meaningful tribute to fashion illustration, by using exclusively fashion drawings instead of photography in the entire magazine, from the cover to
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This blog is about artistic creativity in many of its forms, with a natural emphasis on fashion and photography. I would like to focus, in this article, on a brand that caught my attention lately. Anine Bing. This LA-based fashion brand created by its eponymous founder, is very classy because it combines both the minimalism
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I wrote several articles in this blog about responsible fashion, and how innovation was transforming the fashion industry from within – for the best. Beyond worldwide renowned references such as Stella McCartney or Miroslava Duma’s Future Tech Lab, a rising number of young fashion designers are not only shaking up the fashion world, but they
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I love fashion editorial and ad photography. I enjoy observing how a fashion ad campaign is designed, what it conveys, and what story it tells. Nonetheless, most importantly, I love how the photographer interprets the campaign, how he embodies it, how he translates a concept, ideas, into beautiful yet impactful images. And how he tells
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I’m sure you have all probably heard about clean beauty – if you are into fashion and beauty, at least. But what about clean fashion? Can it exist?Or should we just keep the term sustainable fashion? In a nutshell, clean beauty refers to cosmetics that don’t contain any harmful ingredients for the consumers. In other
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I love fashion, photography, style and storytelling because they are creative, bold, imaginative but also very grounded in reality. They root their essence in real life to then, reinterpret it in their own ways, through their own lenses. And I also do love fashion advertising, whether it is print or video, because it combines
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My very first post on photography in this blog was about Sebastiao Salgado, this incredibly talented photographer whose work is exclusively in Black and White. But beyond his technical talent, Salgado is first and foremost, a photographer who conveys strong and powerful messages through his photos. He uses the beauty of his talent and of